Privacy Notice & Cookie Policy

Last updated: 27 April 2026

1. Introduction

At Wiberg Dean Ltd t/a Amy Archer Advisory (“we”, “us”, “our”), your privacy matters. Whether you work with us on strategic or tactical planning, business mentoring, or interim management, we handle your information with care, transparency, and respect.

This notice explains what personal information we collect, how we use it, and the rights you have under the UK GDPR. By using our website or working with us, you agree to the terms of this Privacy Notice.

2. Who We Are

Wiberg Dean Ltd is registered in England (Company No. 16973025). Registered address: Lilyrose Lodge, Main Street, Cranswick, YO25 9QN Email: amy@amyarcher.co.uk Telephone: 07789980659

We are the data controller, which means we decide how your personal data is used.

3. The Information We Collect

We collect information so we can deliver our advisory services effectively. This may include:

Information you provide

• Name and contact details

• Business information (role, company, team structure)

• Notes from mentoring sessions or meetings

• Strategic, operational, or organisational documents you choose to share

• Payment details

• Records of decisions, actions, or workshop outputs

• Photos or videos from events (with consent)

Information collected automatically

• Website usage data (via cookies)

• Communication and marketing preferences

• Analytics data to help us improve our website

4. How We Use Your Information

We use your information to:

• Deliver advisory, mentoring, and interim management services

• Understand your goals and tailor our support

• Manage our relationship with you

• Process payments and maintain financial records

• Send service updates or marketing (only with your consent)

• Improve our services and client experience

• Keep our website secure and functioning

We do not sell your data.

5. Lawful Bases for Using Your Data

We rely on the following lawful bases under the UK GDPR:

Contract

To deliver the services you have asked for.

Legitimate Interests

To run and grow our business responsibly, including maintaining essential records and improving our services.

Consent

For marketing, testimonials, event photos, or anything optional. You can withdraw consent at any time.

6. How Long We Keep Your Information

We keep your information only for as long as necessary for the purpose it was collected. Financial and contractual records are typically kept for up to six years. Other information may be kept for shorter periods depending on its nature.

We review our data regularly.

7. Where Your Data Is Stored

Your data is stored securely within the UK or EEA wherever possible. Some of the tools we use may involve transfers outside the UK/EEA. When this happens, we ensure appropriate safeguards are in place.

8. Keeping Your Data Secure

We use a combination of technical and organisational measures to protect your information, including:

• Password protection and multi-factor authentication

• Secure servers and encrypted storage

• Access controls

• Confidentiality agreements with associates

• Secure disposal of data

If you suspect any misuse or unauthorised access, please contact us at amy@amyarcher.co.uk.

9. Who We Share Your Information With

We only share your information when necessary, including with:

• Professional advisors (legal, financial, or compliance)

• External auditors or regulators

• Technology providers (email, cloud storage, CRM, video platforms)

• Subcontractors or associates supporting service delivery

• Organisations we are legally required to share information with

We never sell your data.

10. Your Data Protection Rights

You have rights under the UK GDPR, including:

• Access to your personal data

• Correction of inaccurate information

• Erasure of your data (in certain circumstances)

• Restriction of processing

• Objection to processing

• Data portability

• Withdrawal of consent

To exercise your rights, contact amy@amyarcher.co.uk.

11. Cookies

We use cookies to make our website work smoothly and to understand how visitors use it.

Types of cookies we use

• Strictly necessary cookies – essential for the website to function

• Performance/analytics cookies – help us improve the site

• Functionality cookies – remember your preferences

• Targeting cookies – help us understand engagement with our content

You can change your cookie preferences at any time by contacting amy@amyarcher.co.uk.

12. Changes to This Notice

We may update this Privacy Notice from time to time. Any changes will be posted on this page.

13. How to Contact Us or Make a Complaint

If you have concerns about how we use your data, please contact us at amy@amyarcher.co.uk.

If you’re not satisfied, you can contact the Information Commissioner’s Office (ICO):

Information Commissioner’s Office 

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF 

Helpline: 0303 123 1113 

Website: ico.org.uk/make-a-complaint